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Talking about the Marketing and Management of Nestle Coffee

Talking about the Marketing and Management of Nestle Coffee

Perhaps most of the domestic public's understanding of Nestle coffee comes from its well-known slogan, "it tastes delicious!" It started.

2014-05-12
General knowledge of boutique coffee roasting characteristics of roasting around the world

General knowledge of boutique coffee roasting characteristics of roasting around the world

Cities all over the world have their preference for frying and baking. In Tokyo, micro-deep medium baking is more popular, but slowly it also tends to deep baking. In the West, deep baking has been popular since ancient times. New York, as its name suggests, generally prefers urban baking, but because it is inhabited by different races, it sells coffee with different roasting levels.

2014-12-10
What equipment do the top cafes in foreign countries use?

What equipment do the top cafes in foreign countries use?

With the promotion, popularization and development of Specialty coffee in the United States and other markets around the world, the creative market in the United States has also given birth to some new coffee equipment, including pressure swing extraction Espresso coffee machines (La Marzocco, Synesso and Slayer), negative pressure extraction coffee / tea machines (Bkon), semi-automatic siphon coffee /

2016-08-17
What is Espresso? We call it espresso.

What is Espresso? We call it espresso.

What is Espresso? This is a coffee drink invented by the Italians and consumed in southern European countries such as Italy, Spain and Portugal for a long time. In order to respect the inventor, we call it espresso. There is a view that the birth time of espresso is about 1946; and this year is regarded as the official birth year of espresso. Since then, this unique coffee drink is the only one.

2015-09-10
Characteristics of coffee roasting around the world moderate roasting depth roasting coffee roasting degree

Characteristics of coffee roasting around the world moderate roasting depth roasting coffee roasting degree

Cities all over the world have their preference for frying and baking. In Tokyo, micro-deep medium baking is more popular, but slowly it also tends to deep baking. In the West, deep baking has been popular since ancient times. New York, as its name suggests, generally prefers urban baking, but because it is inhabited by different races, it sells coffee beans with different roasting levels.

2016-03-14
Basic knowledge of Fine Coffee International Coffee Organization

Basic knowledge of Fine Coffee International Coffee Organization

The International Coffee Organization is an intergovernmental organization founded in London in 1963. It is composed of coffee importers and exporters. The organization is responsible for implementing the International Coffee Convention and is committed to improving the situation of the world coffee industry through international cooperation. The establishment of the International Coffee Organization is based on the irreplaceable economic importance of coffee. Coffee is one of the most traded goods in the world.

2015-02-09
Coffee Common sense Coffee is called in different languages of countries all over the world.

Coffee Common sense Coffee is called in different languages of countries all over the world.

National (regional) local language name for coffee (pronunciation) Chinese (Mandarin) Kafei Czechoslovakia Kava Denmark Kaffe Egypt Masbout Israel Kave Finland Kahvi France Cafe Germany Kaffee Kafes Hawaii Kave Indonesia a / Malaysia Kopi Iran Gehve Iraq Qahwa Japan

2014-12-26
Boutique coffee roasting the tendency of coffee roasting around the world

Boutique coffee roasting the tendency of coffee roasting around the world

Coffee in the world has its unique baking tendency, creating a unique color, aroma and taste of coffee. Roasting turns the light green raw coffee beans into the familiar brown coffee beans. In Tokyo, micro-deep medium baking is more popular, but slowly it also tends to deep baking. As for Kansai, deep baking has been popular in the past. New York, as its name suggests, is generally biased.

2014-12-26
Coffee culture around the world

Coffee culture around the world

Local coffee culture each coffee country has its own specific coffee culture and drinking methods. The United States: no taboos American style Americans drink coffee, like playing a game without rules, laissez-faire, no taboos. Americans are dismissive of all kinds of exquisite coffee made by Europeans. Americans drink coffee freely, and it is difficult for coffee to go deep into their lives at the same time

2014-05-23
Brief introduction of the International Coffee Organization an intergovernmental organization

Brief introduction of the International Coffee Organization an intergovernmental organization

The International Coffee Organization is an intergovernmental organization founded in London in 1963. It is composed of coffee importers and exporters. The organization is responsible for implementing the International Coffee Convention and is committed to improving the situation of the world coffee industry through international cooperation. The establishment of the International Coffee Organization is based on the irreplaceable economic importance of coffee. Coffee is one of the most traded goods in the world.

2015-06-23
Brief introduction of International Coffee Organization

Brief introduction of International Coffee Organization

The International Coffee Organization is an intergovernmental organization founded in London in 1963. It is composed of coffee importers and exporters. The organization is responsible for implementing the International Coffee Convention and is committed to improving the situation of the world coffee industry through international cooperation. The establishment of the International Coffee Organization is based on the irreplaceable economic importance of coffee. Coffee is one of the most traded goods in the world.

2014-05-29
The hometown Origin Culture of Coffee

The hometown Origin Culture of Coffee

According to the study of the origin of coffee, it is agreed that the earliest place of origin of coffee should be Ethiopia in Africa (ancient Abyssinia), which has produced magical fruits that have affected the world to this day. The legend of the origin of coffee is generally accepted as the legend of Ethiopian shepherds. The story begins with a goat: a man named Caldy (

2016-10-10
WBC (World Barista Championship)

WBC (World Barista Championship)

Chinese translation: In 2000, in Monte Carlo, a group of dedicated people gathered to present the first WBC(World Barista Competition) competition. Their vision created a competition platform for the best baristas from all over the world. Twelve contestants from different countries participated in the final, with Norway's ROBERT THORESEN winning the title. events

2015-04-11
The basics of coffee beans

The basics of coffee beans

Coffee belongs to the evergreen shrub of the genus Rubiaceae, which is centered in the tropics. There are about 6000 species of Rubiaceae belonging to 500 genera. Coffee has always been thought to have certain effects, such as strengthening the stomach, waking up the brain, stopping bleeding, dissipating heat, strengthening the body, and so on. The more famous Rubiaceae plant is Gardenia jasminoides, whose fruit was dried and used as medicinal material a long time ago.

2014-08-18
Ethiopian Coffee Lim Region Flavor Ethiopian Fine Coffee Bean Introduction

Ethiopian Coffee Lim Region Flavor Ethiopian Fine Coffee Bean Introduction

Coffee bugs, in previous installments we learned about the origins and spread of coffee, so where does the coffee we drink today come from? Next, follow Xiao one to explore coffee producing areas around the world ~ Coffee 53 producing areas currently have 53 major coffee producing areas in the world, all distributed in the coffee belt "25N~30S". We're tracking the spread of specialty coffee

2016-04-30
How many cups of coffee will refresh you? Determined by genes

How many cups of coffee will refresh you? Determined by genes

Australian 18-year-old Lachlan? Smart recently completed a solo flight around the world in a single-engine plane, becoming the youngest pilot to set the record. Smart took off on July 24 and took seven weeks to circle the earth back to its starting point. During this period, he stopped at 24 locations in 15 countries and flew 45000 kilometers. Speaking of the round-the-world flight, Smart said that the largest

2016-08-31
Basic knowledge of Coffee Culture around the World

Basic knowledge of Coffee Culture around the World

Local coffee culture each coffee country has its own specific coffee culture and drinking methods. The United States: no taboos American style Americans drink coffee, like playing a game without rules, laissez-faire, no taboos. Americans are dismissive of all kinds of exquisite coffee made by Europeans. Americans drink coffee freely, and it is difficult for coffee to go deep into their lives at the same time

2015-06-15
Coffee Competition History of the International Barista (barista) Competition

Coffee Competition History of the International Barista (barista) Competition

In 2000, a group of dedicated people gathered in Monte Carlo to present the first competition of WBC (World Barista Competition). Their vision creates a competition platform for the best baristas from all over the world. Twelve contestants from different countries took part in the final, and Norway's ROBERT THORESEN won the championship. The event will be moved at 2001.

2015-01-22
Ethiopia, the top 10 coffee bean producers in the world, ranks first. Ethiopian coffee beans.

Ethiopia, the top 10 coffee bean producers in the world, ranks first. Ethiopian coffee beans.

Some people are addicted to coffee, while others scoff at it. Let's not debate whether coffee tastes good or not, but it is an indisputable fact that coffee is the largest drink in the world. In recent years, the output of raw coffee beans has been maintained at about 13560-kg bags, and there is a growing trend, mainly in emerging markets such as Brazil, Vietnam, India and China, which are growing much faster than traditional coffee.

2016-03-18
A brief introduction to the correct drinking method of Italian espresso Espresso the flavor and taste characteristics of espresso

A brief introduction to the correct drinking method of Italian espresso Espresso the flavor and taste characteristics of espresso

The birth time of Espresso is around 1946; and this year is regarded as the official birth year of espresso. Since then, this unique coffee drink has been popular in Italy, Spain, Portugal and other southern European countries. But it was not until around 1986 that espresso was starred

2022-12-08
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